Since the pandemic, we all are locked at our homes while doctors and frontline warriors who are still busy fighting a war against the deadly Coronavirus to keep everyone safe. During this lockdown period, people expressed their gratitude and thanked these frontline warriors in a unique way.
Be it sanitation workers, doctors, those who delivered essential items at our doorsteps all were appreciated for their effortless works in order to provide service to others who are affected due to the lockdown.
PepsiCo India-owned potato chip brand Lay’s has thanked unsung heroes who worked to provide services to the consumers in these challenging times as well. Lay’s has partnered with multiple brands to create virtual packaging to pay a tribute to them.
Titled as ‘Heartwork’ the social media campaign, along with more than 20 brands aims to thank numerous unsung heroes of India through special virtual branded packs.
Lay’s India ‘Heartwork’ also paid a tribute to unsung heroes and thanked farmers, retailers, truck drivers, and all other unsung heroes who despite numerous challenges are working tirelessly to bring joy to millions of consumers across the country. Hard work is Heartwork.