The brand-new Å KODA KUSHAQ is the first production car as part of the INDIA 2.0 project. Under the lead responsibility of Å KODAÂ AUTO, Volkswagen Group is investing one billion euros in its model campaign on the Indian subcontinent to strengthen the presence of Å KODA and Volkswagen there for the long term.
The Å KODA KUSHAQ is based on the MQB-A0-IN, a variant of the modular MQBÂ platform specially adapted by Å KODA for the Indian market, and unites traditional Å KODA qualities with the requirements of Indian customers.
Available with a choice of powerful yet efficient TSI engines and boasting a striking design, modern infotainment systems, high levels of comfort, and a plethora of safety features, this brand-new SUV is ideally equipped for a successful start to the groupâ€™s model campaign. Orders will be taken from June with the first KUSHAQs to be delivered in July. As part of INDIAÂ 2.0, a total of four new MQB-A0-IN-based Å KODA and Volkswagen vehicles will
be launched â€“ an SUV and aÂ notchback for each brand, all four in the A0Â segment.
In order to achieve the best possible level of localisation in India, Å KODA has set up a new MQB production line at its Pune plant. Most of the development is taking place at the new technology centre, also in Pune, which the Czech carmaker opened in January 2019.
Thomas SchÃ¤fer, Å KODA AUTO CEO, said: â€œToday is a very special day for Å KODA and Volkswagen. With the world premiere of the Å KODA KUSHAQ, we are launching our model campaign on the Indian market and are fulfilling the mandate Volkswagen Group tasked us with roughly two and a
half years ago when we were asked to assume responsibility for the Indian market.
“I would like to thank Gurpratap Boparai and his team for what they have achieved so far. We are now focusing on a smooth market launch and the successful start of our new model while setting the course for the next steps on the Indian subcontinent. I am convinced of the countryâ€™s great growth potential. And we will make the most of it for Å KODA and Volkswagen.â€
Gurpratap Boparai, Managing Director of Å KODA AUTO Volkswagen India Private Limited, stated:
â€œThe unveiling of the KUSHAQ marks the beginning of a new era for Å KODA AUTO and the Volkswagen Group in India. The latest addition to the Å KODA SUV family puts forth a compelling combination of emotive design, unrivalled performance, superior build quality, exemplary value proposition, outstanding safety, and numerous Simply Clever solutions. The first product designed and developed under the INDIA 2.0 project and based on the MQB A0 IN platform.
The Å KODAÂ KUSHAQ is inspired by the diversity of our vibrant nation yet resonates with the sensibilities of a global audience. With the Å KODA KUSHAQ, we are poised to tap the burgeoning demand for mid-size SUVs â€“ a segment set to grow multi-fold over the next few years in India.â€
Local development and local production Å KODA AUTO has been responsible for pressing ahead with the INDIA 2.0 project on behalf of Volkswagen Group since June 2018 and has also been orchestrating the activities of the
Volkswagen, Audi, Porsche, and Lamborghini brands in India. Investments in the project total one billion euros, including 275Â million euros in research and development of new SUVs and notchback cars. The focus of the project is an all-embracing Å KODA and Volkswagen model campaign with vehicles tailored to the Indian marketâ€™s high-volume segments.
Initially, the campaign will see theÂ launch of two SUV models and two notchbacks in the A0 segment. They will all be based on theÂ MQB-A0-IN platform, which has been designed to meet the latest, stricter
safety and emission requirements for India. In a second phase, the models manufactured in India will then also be exported to other countries. To achieve the desired localisation level of 95Â percent concerning development and manufacturing in India, Å KODA has set up a new MQB production line at its PuneÂ plant. Most of the development is carried out at the new echnology centre, which is also based in Pune and opened in January 2019.
There, with the local staffâ€™s wealth of expertise and flair for Indian preferences, Å KODA can respond to changing customer needs in a more targeted, more flexible, and much more dynamic manner. A total of
250Â engineers will be working in the technology center in Pune; more than 200Â specialists have already been hired. Å KODA and Volkswagen intend to strengthen their presence on the Indian market for the long term and aim to achieve a combined market share of five percent by 2025.
The name of the mid-size SUV is derived from Sanskrit, an Indian language that is thousands of years old. In the â€˜language of the godsâ€™, still used today, the word â€˜kushakâ€™ denotes a king or anÂ emperor. This complements the powerful appearance of the new Å KODA KUSHAQ to perfection. The spelling with the letter â€˜Kâ€™ at the beginning and the letter â€˜Qâ€™ at the end is in keeping with the distinctive nomenclature for the internationally successful Å KODA KODIAQ, KAROQ and KAMIQÂ SUV models.