The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Business

Panel Discussion on Optimized & Effective Budget Planning for Marketing”

by TLN Team April 24, 2021April 24, 2021
written by TLN Team April 24, 2021April 24, 2021
Panel Discussion  on Optimized & Effective Budget Planning for Marketing”

VIA Marketing Forum organised a Panel Discussion on “Optimized & Effective Budget Planning for Marketing” recently on Zoom.

Eminent panelists Sanjay Behera, Chief Sales Manager – Western Region of Tata Steel Ltd, Mumbai; Ish Mohan Garg, Chairman & CEO, Calderys India Refractories Ltd., Nagpur and Nandita Khaire, Director, Business & Corporate Strategy of Udyen Jain & Associates, Pune shared views on the subject.

The panelist did throw light on various aspects of Marketing budget planning. Nandita Khaire, Director, Business & Corporate Strategy of Udyen Jain & Associates, Pune explained that it’s the planning which comes first and then the budgeting. Entire planning is by keeping ROI at centre. She guided all participants on how to choose for marketing mode by placing different examples.

Ish Mohan Garg, Chairman & CEO, Calderys India Refractories Ltd., Nagpur second her and added his points on how to do this planning and what should be the objective of this planning. He stated that the marketing plan should be so clear and engaging that the sales conversion is 100%.

Sanjay Behera, Chief Sales Manager – Western Region of Tata Steel Ltd, Mumbai also answered the participants’ questions by sharing his expertise and gave ideas on how to reach out to rural customers and how to brand a commodity product.

Entire session was full of knowledge and participants participated actively without missing a second. This session helped them to get answers to many questions which a SME faces while planning for his business growth and promotions.

Earlier, Anuja Sharma, Chairman of VIA Marketing Forum in her welcome address, welcomed the guest speakers and said we are discussing an important aspect of marketing that is budgeting and how much we should spend  on marketing of particular products or not?  How much budget should a company spend on marketing? Is good return coming after spending?  so many questions arise in our mind, our eminent speakers will guide us. Sharma also summed up and proposed a formal vote of thanks. Anita Rao, Jt Secretary of VIA introduced the guest speakers. Mili Juneja, Convener of VIA Marketing Forum moderated the session very nicely.

Prominently present were Om Jajodia, Chairman of VIA Agro & Rural Development Forum, Sanjay Singh, Director of Strategic Concepts (I) Pvt Ltd, members of the association, marketing professionals and interested persons joined the session.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Centre guides States/UTs for effective implementation of new Vaccination strategy from May 1
next post
Medical Experts: Covid Vaccine Safe for lactating mother, pregnant woman

You may also like

Session on  Succession Planning, Will, recent changes in Income...

June 26, 2022

Income Tax dept issues guidelines: TDS on crypto...

June 23, 2022

Technical Seminar on “Single Use plastic”

June 21, 2022

Hotels, meeting hall owners to inform EoW prior...

June 21, 2022

Wade President, Virdi Secretary of Ramgarhia Forum

June 17, 2022

VIA LEW Session on “Everything You Need for...

June 14, 2022

BRAND AMBASSADORS NOW WILL NOT BE ABLE TO DO...

June 12, 2022

VIA Agro & Rural Development Forum conducted session...

June 11, 2022

Out of 1536 laws on businesses in India...

June 6, 2022

Govt approves 8.1% rate on EPF

June 3, 2022

Trending News

  • Drop in COVID cases, India detects 11,739 positive in last 24 hours

    June 26, 2022
  • Fake! NPCI clarifies on fraud claim videos on Fastags

    June 26, 2022
  • Huge jump: India’s daily COVID reports 17,336 cases in last 24 hours

    June 24, 2022
  • 70 rooms, 7 days, Rs 1 crore 12 lakh, Guwahati and Maharashtra political crisis

    June 24, 2022
  • India recorded 13,313 new COVID-19 cases in the last 24 hours

    June 23, 2022

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

April 2021
M T W T F S S
« Mar   May »
 1234
567891011
12131415161718
19202122232425
2627282930  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.