VIA Marketing Forum organised a Panel Discussion on “Optimized & Effective Budget Planning for Marketing” recently on Zoom.
Eminent panelists Sanjay Behera, Chief Sales Manager – Western Region of Tata Steel Ltd, Mumbai; Ish Mohan Garg, Chairman & CEO, Calderys India Refractories Ltd., Nagpur and Nandita Khaire, Director, Business & Corporate Strategy of Udyen Jain & Associates, Pune shared views on the subject.
The panelist did throw light on various aspects of Marketing budget planning. Nandita Khaire, Director, Business & Corporate Strategy of Udyen Jain & Associates, Pune explained that it’s the planning which comes first and then the budgeting. Entire planning is by keeping ROI at centre. She guided all participants on how to choose for marketing mode by placing different examples.
Ish Mohan Garg, Chairman & CEO, Calderys India Refractories Ltd., Nagpur second her and added his points on how to do this planning and what should be the objective of this planning. He stated that the marketing plan should be so clear and engaging that the sales conversion is 100%.
Sanjay Behera, Chief Sales Manager – Western Region of Tata Steel Ltd, Mumbai also answered the participants’ questions by sharing his expertise and gave ideas on how to reach out to rural customers and how to brand a commodity product.
Entire session was full of knowledge and participants participated actively without missing a second. This session helped them to get answers to many questions which a SME faces while planning for his business growth and promotions.
Earlier, Anuja Sharma, Chairman of VIA Marketing Forum in her welcome address, welcomed the guest speakers and said we are discussing an important aspect of marketing that is budgeting and how much we should spend on marketing of particular products or not? How much budget should a company spend on marketing? Is good return coming after spending? so many questions arise in our mind, our eminent speakers will guide us. Sharma also summed up and proposed a formal vote of thanks. Anita Rao, Jt Secretary of VIA introduced the guest speakers. Mili Juneja, Convener of VIA Marketing Forum moderated the session very nicely.
Prominently present were Om Jajodia, Chairman of VIA Agro & Rural Development Forum, Sanjay Singh, Director of Strategic Concepts (I) Pvt Ltd, members of the association, marketing professionals and interested persons joined the session.