Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in ever, as they saw an overwhelming response from Prime members. With customers from over 96% pincodes of India placing orders and with the month leading up to Prime Day marking the highest viewership for Prime Video and highest number of listeners for Prime Music, Prime members enjoyed the best of what Prime Day has to offer with the unique SMB selection, new launches, great savings, and engagement with various Prime benefits.
During lead up and on Prime Day, Prime members shopped from 126,003 sellers including artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighbourhood stores. This included sellers zxdfrom all over India including those from Tier 2-3-4 cities like Barnala (Punjab), Champhai (Mizoram), Virudhunagar (Tamil Nadu), Guntur (Andhra Pradesh), Valsad (Gujarat), Shajapur (Madhya Pradesh). 31,230 sellers saw their highest ever single day sales and nearly 25% more sellers’ grossed sales over INR 1 crore as compared to the last Prime Day.
Prime Day continues to be a unique opportunity for brands of all sizes to launch new products. Members loved the selection of new product launches from over 300 top Indian and global brands. Prime members loved brands like OnePlus Nord 2 5G, Samsung Galaxy (M31s) boAt Airdopes, Mi 3i 20000 mAh power bank, Pigeon mini handy and compact chopper among many others. More than 70% of new Prime members shop from outside of the top 10 cities including towns like Ananthnag (Jammu & Kashmir), Bokaro (Jharkhand), Tawang (Arunachal Pradesh), Mokokchung (Nagaland), Hoshiapur (Punjab), Nilgiris (Tamil Nadu), Gadag (Karnataka) and Kasargod (Kerala).
“We dedicated this Prime Day to SMBs and local stores and are humbled by their participation. Prime members shopped from more than 126,000 SMBs and stores from across 6,800+ pin-codes, making it the biggest ever sales for Small Medium Businesses (SMBs) on A.in. We are also excited that the month leading up to Prime Day became Prime Video’s best ever viewership period, firmly establishing that India loves free, fast shipping, exclusive shopping and digital benefits that Prime offers,” said Akshay Sahi, Director – Prime and Fulfillment Experience, Amazon India.
“We started our business 2 years back in Amazon Karigar, prior to which we were selling only in local markets catering to limited customer base and had limited income. We are extremely delighted with our sales and saw great response for our Block Printed Kurtis selection during Prime Day 2021 and our exclusive products launched specifically for Prime Day saw great sales. Events like Prime Day are a great boost for our small scale business which directly helps revive the lives of our rural artisan community from Rajasthan,” said Salman Ali, ‘Star Fashion JPR’ from Jaipur.
“We have been operating for the last 4 years and recently came online in 2021. Our team is so excited after seeing huge growth in daily orders during our first ever Prime Day. We saw over 5X spike in order volume. We received orders across Chennai and Kanchipuram in 71 pin codes during the event. Being our First Prime Day, we are positively surprised with the love our customers have shown us. This has helped in sustaining our livelihood during these tough times,” said Brijesh Mishra, Home UPS, Chennai part of Local Shops on Amazon program.
