VED Council recently organised an interesting session ‘The Reliance Success – Untold Stories’ at Chitanvis Center. Vinayak Marathe, Ex Sr Vice President, Reliance Industries was the Eminent Speaker and Vishal Agrawal, Director, R C Plasto Pipes & Tanks Pvt Ltd was the Keynote Speaker.
Vinayak Marathe shared some interesting stories about Reliance and its Founder, Dhirubhai. He pointed out that Reliance as a corporate is what it is only because of highly motivated individuals who drive its growth. Their motivation is largely due to the Owners trust , confidence, affection and a free hand to take decisions.
This, for example, was seen in the erecting of Patalganga Project which was commissioned 18 months ahead of schedule. At that time, Dhirubhai would not be willing to take a no and in that process acquired heavy erection machinery, started number of fabrication units, invested in ITI to train youth from Gujarat and so on. This investment was a fraction of the savings in interest due to completion of project ahead of schedule. Dhirubhai’s risk taking ability was unmatched and so was his grand vision. He was always ahead of his competitors and executed his bold & grand ideas with precision & speed.
Vishal Agrawal spoke of the importance of branding in growth of an enterprise and believes that advertising is a paid medium and hence should be designed in a way that the revenue generated from such spends is at least 3 to 4 times the normal revenue.
He said that he learnt his branding lessons as a young kid when he insisted on naming the Sadar Ganesh mandal as Vaibhav (his brother) Ganesh Mandal. He also shared that it is very important to keep the eyes and ears to the feedback from the market.
Vishal, while speaking about Plasto’s journey, highlighted the importance of keeping customers needs in mind even if it increases the production cost and also stressed on the importance of focussing on volumes.
The session was attended by many businesspersons and entrepreneurs. Rajiv Sen welcomed the guests and conducted the session. Varun Vijaywargi, Secretary, VED Council proposed the vote of thanks.
