Continuing its mission to enhance student life, LG Electronics, India’s premier consumer durable brand, has launched its innovative self-laundry service at KDK College of Engineering, installing 4 machines. This expansion builds on the successful introduction of the service at locations like Galgotias college, Galgotias University, Jaipuria Institute of management and NIT Goa.
The new self-laundry facility at Karmavir Dadasaheb Kannamwar college (KDK) will cater to around 500 students, offering the convenience of using LG Commercial Washing Machines through the ‘Laundry Crew’ app. This app streamlines the laundry process by enabling machine reservations, operations, and automated payments, ensuring a hassle-free experience for students.
“Our goal is to bring practical and innovative solutions to students, helping them manage their time better,” said Mr. Hong Ju Jeon, MD of LG Electronics India. “With this service, we aim to create a more convenient and efficient environment for students. We are committed to advancing technology and improving everyday life for our consumers. Our recent ‘Life’s Good with Optimism’ campaign further connects with Gen Z, expanding on our iconic ‘Life’s Good’ philosophy.”
By expanding its self-laundry service to KDK College, LG Electronics demonstrates its dedication to supporting the educational community. This initiative is part of a broader strategy to integrate innovative technology into everyday life, helping students streamline their routines and enhance their overall campus experience.
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics – Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.