In a pioneering move to safeguard the authenticity of its renowned Alphonso mangoes, the Devgad Taluka Amba Utpadak Sahakari Sanstha Maryadit, a cooperative society of mango growers, has implemented a unique identification (UID) system. This initiative aims to protect consumers from counterfeit products and maintain the esteemed reputation of Devgad Alphonso mangoes.
In collaboration with Sun Solutions, a Mumbai-based firm specializing in patented UID technology, the cooperative society has introduced a stringent verification system. Each Geographical Indication (GI)-registered farmer in Devgad receives TP Seal UIDs corresponding to their production capacity. These stickers are affixed to all mangoes destined for the market, ensuring traceability and authenticity.
Each sticker contains a unique alphanumeric code divided into two parts. Consumers can verify the authenticity of their purchase by sending a photo of the sticker via WhatsApp to +91 9167 668899. The system then requests the second part of the code from the sticker’s back, which splits automatically upon removal. If the entered code matches the UID in the system, consumers receive an automatic response with details such as the farmer’s name, village, and GI registration number.
This digital initiative reinforces consumer confidence and protects the global reputation of Devgad Alphonso mangoes. By ensuring that each fruit can be traced back to its origin, the cooperative society aims to eliminate counterfeit products from the market, thereby preserving the quality and legacy of this cherished fruit.
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