The Maharashtra government has directed that all social messages on commercial vehicles registered in the state must be in Marathi. This rule will take effect from Gudi Padwa, the Marathi New Year.
Transport Minister Pratap Sarnaik has directed the transport department to enforce this rule, emphasizing that Marathi is the state’s official language and widely spoken by its people. He also noted that under Prime Minister Narendra Modi’s initiative, Marathi has been recognized as a classical language, making it the state government’s duty to promote and preserve it.
Currently, many commercial vehicles in Maharashtra display social messages, advertisements, and awareness campaigns in Hindi or other languages. For instance, slogans like “Beti Bachao, Beti Padhao” are commonly seen. Under the new rule, such messages will be replaced with their Marathi equivalents, such as “Mulgi Vachva, Mulgi Shikva.”
To ensure compliance, the Transport Minister has directed the Transport Commissioner to implement the rule across all commercial vehicles in Maharashtra. A transport department official stated that the initiative aims to increase the visibility of Marathi in public spaces and reinforce its significance in daily communication.
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