• Provides free cervical or breast cancer screenings for 100 underprivileged women aged 21 to 65
Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading diversified financial services company, has strengthened its HER Insurance category with a focused initiative supporting women’s health and financial protection. As part of this initiative, ABSLI will support cervical or breast cancer screenings for 100 underprivileged women in the Nagpur region.
The screenings will include awareness sessions, doctor consultations, physical examinations and diagnostic tests, helping improve access to preventive healthcare and encouraging early detection. Through this initiative, ABSLI aims to address a critical yet often under prioritised aspect of women’s wellbeing, i.e, health preparedness, alongside broader conversations on financial protection.
HER Insurance is ABSLI’s women-first insurance category, built on research and insights into women’s real needs. It brings together solutions that address life protection, women-specific health risks, guaranteed income and long-term financial planning, offering flexibility to align with different life stages and priorities. One of the main rationale for supporting this activity is to create awareness about critical illness rider offered by ABSLI’s Super Term Plan under HER Insurance category. This critical illness rider covers women specific cancers of specified severity. HER Insurance category reflects ABSLI’s commitment to enabling women to take informed, proactive steps towards both their financial future and overall wellbeing.
Commenting on the initiative, Mr. Kamlesh Rao, MD&CEO, Aditya Birla Sun Life Insurance Company Limited, said, “HER Insurance is designed to address the evolving needs of women across different life stages, by offering solutions that combine financial protection with long-term security. Supporting cancer screenings under HER Insurance reflects our intent to go beyond awareness and contribute meaningfully towards women’s health preparedness through early detection and access to care.”
ABSLI’s research across six key markets has highlighted a persistent protection gap, with many women not perceiving themselves as financially significant enough to be insured, and questioning the relevance of existing life insurance solutions for their health and long-term security needs. The findings also pointed to a growing preference for simpler, more relevant insurance solutions aligned with women’s life journeys, leading to the creation of HER Insurance as a dedicated, women-first category.
👉 Click here to read the latest Gujarat news on TheLiveAhmedabad.com