India’s largest and fastest growing Functional Fitness Studio Brand ‘MultiFit’, today announced that it would be launching its first signature large format fitness studio at Dharampeth Nagpur around the fourth (4th) weekend of August 2019. The brand also revealed that fit outs at the around 5,500+ sq. ft. gym as well as pre-sales are progressing aggressively, and the response thus far has been extremely encouraging.
A multi-disciplinary calisthenics and functional fitness-based fitness center, this would be the first in a chain of around 3-4 such fitness studios the brand aims at opening in one of India’s fast emerging fitness cities, Nagpur, over the next 18-24 months. Its state-of-the-art fitness studios offer a wide variety of choices to its patrons; from Calisthenics and Functional fitness to Mixed Martial Arts, Boxing, Gymnastics, Yoga, Looping (Indoor cycling) and Endurance training all under the same roof.
Speaking about MultiFit’s Nagpur entry, Dr. Samir Kapoor, Founder & MD, MultiFit Wellness Pvt. Ltd., said: “Over the last couple of years Nagpur has rapidly been rising and recognized as one the fastest growing cities in India, rapidly urbanizing and emerging as one of the best consumer markets in the countries. In any rapidly urbanizing population fitness and general wellness plays a very critical role as it helps combat the menace of exponentially growing ration of Non-Communicable Diseases (NCD’s) such as those related to the heart and neuro faculties. Nagpur is no exception and its need for quality scientifically designed fitness and wellness offerings will only grow significantly in the years to come.
“That apart fitness enthusiasts here are not just very serious about their fitness but also well-educated and aware about the latest, thus also demanding for the best. Thus, given our focus on International best practices, an obsessively scientifically driven approach and having expanded at a very rapid pace across the country it was imperative that we entered this fitness crazy market. However, it was equally important that our first steps in this market would have to be with the correct partners, team and location. It took us sometime, but we have been lucky to get this troika right and are very confident that our patrons and fitness enthusiast of the city would really enjoy our Brand of Calisthenics & HIIT based functional fitness. It’s a fitness revolution that we want Nagpur to embrace in body and spirit. Going forward we have a very aggressive vision for the city and have firmed up plans of launching at least another 3-4 centers over the next 18-24 months,” added Samir.
Commenting at the launch, Ravijeet Singh, Partner and Head of MultiFit Dharampeth said, “MultiFit has already set the bar high for functional fitness across the country and we are thrilled to be the ones to welcome them to Nagpur. We are very confident that this expansion will open up a whole new avenue towards newer more optimal fitness models, like MultiFit’s iFit model, my fellow Nagpurians.”
Deepak Mehta, Business Head – India, Multfit mentioned that Fitness industry is constantly evolving. Fitness enthusiasts now expect more from their gyms. Hence, we have developed one-stop fit-tech solutions covering better lifestyle choices, curated workouts, health coaches monitoring your food intake and nutrition choices.
Conceived in the UK and having started off as a 3000 sq. ft. single studio in 2015, MultiFit currently operates a chain of over 35 large format multi-disciplinary Functional Fitness studios across India, UK & UAE marking a presence in 10 cities, with an engaged community of over 75000 fitness enthusiasts it counts as its members. Further it has another 20 more signed up gyms which are slated to go live over the next 4-5 months taking the total count to 52 fitness studios and spreading their concept of functional fitness across India.
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