The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Business

VIA Holds Session on ‘Branding & Marketing for B2B’

by TLN Team August 26, 2019August 26, 2019
written by TLN Team August 26, 2019August 26, 2019
Branding & Marketing

The Entrepreneurship Forum of Vidarbha Industries Association hosted a program titled ‘Branding & Marketing for B2B’ by Nandita Khaire who is an independent Brand Consultant, operating from Pune & Mumbai.

According to Nandita, B2B not needing Branding is a misnomer as brand creation helps in separating the product and give it a distinct identity. She said that astute branding helps leading brands to impress the buyers and helps in creating demands from end users. According to Khaire , while co-operative branding helps in grabbing market share, ingredient branding is extremely important for B2B.

 

Khaire advised that if you really wish to create a strong brand presence of your product, you must start by giving an attractive catchy name – it could even be alpha numeric but refrain from giving it the family name. This will surely attract your customers. Even a small change in the name of the Brand can create a big impact in the customer’s mind. This happens because branding is nothing but creating perception. Through proper branding you are actually buying emotions, which is the heart of Branding. So Branding is nothing but the manipulation done by marketing.

In her two decade old experience as a Brand consultant, Khaire feels that it is easier to Brand the B2C market rather than the B2B. However, this is not too difficult if appropriate attention is paid to factors like packaging, the look and feel of the product. While the product is tangible, a Brand is intangible. A logo too is very important in creating the right perception in the mind of the consumers.

According to Khaire to build up the trust with one’s customers, there is no harm in projecting your product to be one of the best. This can be done through impactful name, symbol or tagline. She explained various facets of Branding like product branding, service branding, corporate branding, event branding, destination branding, people branding, retail branding etc. Khaire stressed that B2B must have its presence in social media especially Facebook, Twitter, Linkdin etc., especially if it is a growing company as marketing communication will help it to scale up.

The second speaker for the evening, Neha Raheja spoke on Brand Valuation and said that a Brand is an intangible asset for the company. Through Brand equity a company can create a lot of good will. Brand helps a product communicate with the customer. It helps a company in merger, acquisition as it helps in exceeding the book value. According to her there are several ways of measuring a brand – cost based, income based or market based.

At the outset, guest speakers Nandita Khaire and Neha Raheja were accorded a floral welcome by Dr Suhas Buddhe, Vice President VIA. Newly elected Chairperson of the Entrepreneurship forum CA Poonam Khandelwal in her opening remarks spoke about how branding is the need of the hour for all business. Anita Rao, Joint Secretary VIA, Reeta Lanjewar Chairperson – VIA LEW, Shachi Mallick Past Chairperson – VIA LEW and Manisha Bawankar, Secretary – VIA LEW were the prominent members who attend the program. Newly elected Convenor of Entrepreneurship Forum proposed a vote of thanks. The program was well received by prominent Entrepreneurs, students, academicians etc.

Get the latest Nagpur Business news and updates about the city’s economy, business, and   market. For an exclusive & live updates from the Nagpur, stay connected with THE LIVE NAGPUR.

city newslive nagpurnagpur business newsnagpur news
0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Carcass of tigress found near Porsa village
next post
Five gates of Poorna dam opened due to heavy rain

You may also like

Indian Institute of Architects to hold Rachana exposition...

July 7, 2022

Current valuations offer an excellent opportunity for staggered...

July 6, 2022

India’s first plant protein cluster making country a...

July 5, 2022

VIA LEW Masterclass on “How to be Pitch...

July 4, 2022

Butibori Manufacturers Association to observe no-honking day on...

July 2, 2022

VIA to organise “Plant Based Foods Export” Workshop...

July 2, 2022

Withdrawal of GST exemption on Room Tariff will...

June 30, 2022

VIA-LEW organized program on Recent changes in Income...

June 30, 2022

Seminar on amendments in GST and compliances in...

June 30, 2022

GST new rates, check list of items, services...

June 30, 2022

Trending News

  • Rahul Narvekar is new Mah Assembly Speaker

    July 3, 2022
  • India logs 17,070 new COVID cases in last 24 hours

    July 1, 2022
  • Rise in COVID cases, India reports 18,819 positive in last 24 hours

    June 30, 2022
  • First batch of pilgrims leaves for Amarnath Yatra

    June 30, 2022
  • India bans single use plastic, to be in effects from July, check list of ban items

    June 28, 2022

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

August 2019
M T W T F S S
« Jul   Sep »
 1234
567891011
12131415161718
19202122232425
262728293031  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.