Amway India, the country’s largest direct selling* company organized a ‘Redefine Beauty’ a Skin Care and Make up masterclass for its direct sellers in Nagpur. The beauty masterclass provided an opportunity to Amway’s direct sellers to experience its top 10 products from the Essentials by Artistry daily care and special care range, Artistry Youth Xtend Anti-Ageing range as well as Attitude Be Bright Herbals range and Attitude Colors range.
The beauty masterclass was conducted by a well-known celebrity make-up expert Usha Trivedi who created a series of fun makeovers using Amway’s Artistry and Attitude range of products while also sharing insightful tips on beauty & skin care regime during monsoon.
Usha recreated two make-up looks for the audience, the dewy natural makeup for monsoon season and smoky eyes and bold lips for the evening event. She took them to step by step starting with a base from Artistry Matt finish Exact Fit Foundation and then fixing base with Exact Fit loose Power followed by Eye Make-up and then defining lips with Attitude matte Cheeky Coral Lipstick and lastly highlighting cheekbones with Attitude duo blush.
Speaking about the workshop, Mr. Vijay Golani, Vice President – West, Amway India said, “We at Amway are constantly looking for innovative ways to interact, engage and empower our direct sellers. Today’s Skincare and Master class is one such step in that direction. These knowledge-based sessions are aimed to showcase Amway’s beauty & skincare range and familiarize them with their usage. Going forward, we plan to take such sessions to different cities and thus build excitement on our brands.”
Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ brand was born out of a love for beauty and healthy well-being, by offering a ground-breaking, holistic approach to beauty with a belief that “Each woman is an individual like no other, a self-made work of art.”
And that’s why it delivers personalized beauty solutions that marry the best of nature and science. Infused with nature – From nature, Artistry curate the most potent ingredients, many from our own organic Nutrilite™ farms. With science at its core, of Artistry™ has over 50 years of expertise in skin health, with proven performance through extensive clinical and safety testing.
And it stands by its product efficacy with a 100% satisfaction guarantee, so you know you can expect great results.
Attitude, on the other hand, is an entry-level premium brand by Amway India, targeted specifically at the Indian youth. The brand offers a range of skincare products and a range of quirky and bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Face Wash, Moisturizer, Sunscreen Lotion, Face Scrub, Face Masque, Body Butter, Foot Cream and the newly launched Be Bright Herbal range of products.
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