Amway India, the countryâ€™s largest direct selling* company organized a â€˜Redefine Beautyâ€™ a Skin Care and Make up masterclass for its direct sellers in Nagpur. The beauty masterclass provided an opportunity to Amwayâ€™s direct sellers to experience its top 10 products from the Essentials by Artistry daily care and special care range, Artistry Youth Xtend Anti-Ageing range as well as Attitude Be Bright Herbals range and Attitude Colors range.
The beauty masterclass was conducted by a well-known celebrity make-up expert Usha Trivedi who created a series of fun makeovers using Amwayâ€™s Artistry and Attitude range of products while also sharing insightful tips on beauty & skin care regime during monsoon.
Usha recreated two make-up looks for the audience, the dewy natural makeup for monsoon season and smoky eyes and bold lips for the evening event. She took them to step by step starting with a base from Artistry Matt finish Exact Fit Foundation and then fixing base with Exact Fit loose Power followed by Eye Make-up and then defining lips with Attitude matte Cheeky Coral Lipstick and lastly highlighting cheekbones with Attitude duo blush.
Speaking about the workshop, Mr. Vijay Golani, Vice President â€“ West, Amway India said, â€œWe at Amway are constantly looking for innovative ways to interact, engage and empower our direct sellers. Todayâ€™s Skincare and Master class is one such step in that direction. These knowledge-based sessions are aimed to showcase Amwayâ€™s beauty & skincare range and familiarize them with their usage. Going forward, we plan to take such sessions to different cities and thus build excitement on our brands.â€
Founded in 1958 by an entrepreneurial husband and wife team, the Artistryâ„¢ brand was born out of a love for beauty and healthy well-being, by offering a ground-breaking, holistic approach to beauty with a belief that â€œEach woman is an individual like no other, a self-made work of art.â€
And thatâ€™s why it delivers personalized beauty solutions that marry the best of nature and science. Infused with nature â€“ From nature, Artistry curate the most potent ingredients, many from our own organic Nutriliteâ„¢ farms. With science at its core, of Artistryâ„¢ has over 50 years of expertise in skin health, with proven performance through extensive clinical and safety testing.
And it stands by its product efficacy with a 100% satisfaction guarantee, so you know you can expect great results.
Attitude, on the other hand, is an entry-level premium brand by Amway India, targeted specifically at the Indian youth. The brand offers a range of skincare products and a range of quirky and bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Face Wash, Moisturizer, Sunscreen Lotion, Face Scrub, Face Masque, Body Butter, Foot Cream and the newly launched Be Bright Herbal range of products.
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