As we know the YouTube is one of the largest video streaming platforms across the world, recently Sony Pictures Entertainment, in collaboration with Dentsu Webchutney, has created the first-ever gaming video for YouTube.
Inspired from Sony Pictures Entertainment’s latest release, Zombieland: Double Tap, the gaming video features zombies and guns. Taking cue from the movie tagline – Double Tap, the game asks users to double tap on their screens to shoot the zombies with different weapons. For instance, a single double tap could lead the user to kill the zombies with a pistol, a shot gun and/or a machine gun. Double tapping on the video at different indicated times will also enable the user to reach interesting milestones within the gaming story.
The video has already received more than 1,000 views in the first hour of its upload. More than hundreds have already shared screenshots of their entries via direct messages. Shony Panjikaran, Director & Head – Marketing, Sony Pictures Entertainment India said that it is the first of its kind, simple and ingenious and is particularly apt to market a film.