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Nagpur City

MSHCL trends on international stage

by Tejas Mundhada March 4, 2020
written by Tejas Mundhada March 4, 2020
MSHCL trends on international stage

Indrayani Handlooms also known as Maharashtra State Handloom corporation has been creating high yields of the traditional products, which are sold by Exhibitions, Sales Centers, Corporation’s own online and Amazon.Karvati saree, ghicha kapda and garments made out of this cloth has been under “India handloom Brand’ also the Sarees of this brand has also been certified for GI. The centre has also made dress material by blending khadi, tussar and silk. The centre has been also taking help of designers to promote their brand in international markets.

During the session of 2017-18 and 2018-19 the brand has been portraying its image on international scale as the material of Maharashtra state Handloom centre was used in making dresses for Miss Universe held in Africa and Miss World held in China.

Similarly,  Anisha Sharma from Nagpur took the brand along with her to Femina Miss India-2020 and designer Pal Jham took the brand to Lakme Fashion Week 2020.

 The point to be noted here is that Dr. Madhavi Khode Chaware Director of textiles Maharashtra state and Managing Director of MSHCL and V.D. Nimje CMD MSHCL have accelerated the journey of Indrayani through their guidance.

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