To help the women entrepreneurs to take their Gruha Udyog to higher business level, VIA Lady Entrepreneurs Wing organized seminar on “Gruha Udyog Take Off – Role Of Technologyâ€, which was conducted by Nitin Gujarathi, Founder of Renukiyam eSols under the able leadership of Poonam Lala, Chairperson – VIA LEW at VIA on 28th April.
The eminent speaker, Nitin Gujarathi has rich experience of more than 10 years in Innovation, Information Technology, Strategy Consulting, Project Management of Enterprise Application Implementations and Training. He is Guiding organizations in operational optimizations, productivity enhancements, strategizing & implementing enterprise applications like SAP S4 HANA ERP, CRM & HRMS Cloud. His work was appreciated by Dun & Bradstreet & SAP India.
In the session, Gujarathi explained day to day use of simple technology tools which will help in Operations and Marketing of home driven businesses.
He said, with Prime Minister Shri Narendra Modi’s Make-in-India initiative, Gruha Udyog and ancillary industries has become one of the important backbones of MSME Industry in India. Also Digital India initiative has reached and benefited even small towns and villages.
Lady Entrepreneurs of Gruha Udyog can utilise this golden opportunity and get themselves updated with basic Digital Techniques.â€
He asked all the participants to make good use of local start-ups and entrepreneurship ecosystems created by VIA, Lemon Ideas, TIE, etc.
Gujarati added, as one explores and innovates self, one can also explore the power of smart phones. He shared the Chinese example of Gruha Udyog carried out by Paanwalas and explained the importance of technology in better working of small businesses.
He gave Practical tips and demonstration was given on CRM, increasing Digital footprints using website & Social Media, faster & better communications using unified platform tools, etc. All this was using just a basic Smartphone.
Gujarathi educated all the attendees about the power of Smartphones and with the help of simple free tools available in the phone, how we can manage our businesses in a better way. Gujarathi gave a brief about the free tools for time management, contacts management for better marketing and planning operations in a better way.
He had thrown light on various tools which include tools for voice commands, for organizing contacts, for searching locations, for planning appointments, for keeping notes, for scanning documents for online presence of our business etc.
In a nutshell, Gujarathi shown practical ways to use the technology in day-to-day operations of our Gruha Udyog.
VIA LEW gives opportunities to lady entrepreneurs to introduce their business in every program of LEW to increase their visibility. This time Manisha Mende introduced her business to the gathering.
At the outset, VIA LEW Chairperson Poonam Lala had given the opening remarks, and welcomed the guest in the session. She shared the upcoming initiatives of VIALEW i.e., industrial tour, session on How to pitch etc.
Yogita Deshmukh, Treasurer of VIA LEW introduced Gujarathi and conducted the proceedings of the program. Rashmi Kulkarni, Secretary, VIA LEW proposed vote of thanks.
Prominently present were VIA LEW Executive members namely Manisha Bawankar, Reeta Lanjewar, Shachi Malik and Indu Kshirsagar. The program was attended in large numbers by existing and aspiring women entrepreneurs’ offline and also online on Zoom & Facebook live.
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