Vidarbha Management Association (VMA) organised an insightful knowledge session titled “Zero to ₹100 Crore in 3 Years: Case Study of a Home-Grown Startup” at the Chitnavis Centre, Civil Lines, Nagpur. The session featured Chirag Doshi and Siddhant Doshi, Co-founders of Ved Sanjeevani, one of India’s fastest-growing Direct-to-Consumer (D2C) Ayurvedic personal care brands.
The Doshi brothers shared their entrepreneurial journey that began in October 2021 with the launch of Dreamzhub, a D2C platform initiated during the COVID-19 pandemic, focusing on home care and personal care products. Through consistent efforts and customer-centric innovation, the venture witnessed steady growth, crossing 2 lakh cumulative orders by May 2024, driven largely by strong consumer demand for products such as Nabhi Oil and Hair Oil.
In October 2024, the brand evolved into Ved Sanjeevani, inspired by a deep-rooted passion for Ayurveda and a vision to integrate ancient Indian wisdom into modern lifestyles. By April 2025, the company was processing nearly 250 online orders per day and began expanding into offline retail channels. A major growth milestone was achieved in March 2026, when the brand recorded a sharp surge in sales, driven by focused innovation in Nabhi Oil variants, therapeutic solutions and expansion into new product categories.
The founders highlighted that Ved Sanjeevani has been recognised as one of the fastest-growing D2C companies in India and has participated in platforms such as the Startup Maharathi Challenge. As of December 2025, the brand’s products are available across leading online marketplaces including Shopify (brand website), Amazon, Flipkart and Myntra, along with offline presence at ISKCON and MadhavBagh. Ved Sanjeevani has also established a global footprint across India and the USA.
Explaining their operational excellence, the Doshi brothers outlined their end-to-end business cycle covering R&D, formulation, raw material sourcing, GMP manufacturing, AYUSH and GMP-certified facilities, quality control, packaging and logistics. A notable highlight was the brand’s women-led production model, promoting women empowerment across manufacturing, warehousing and shipping operations.
They further elaborated on their D2C strategy, supported by a strong digital-first marketing approach involving content marketing, influencer collaborations, customer reviews, paid advertising and marketplace optimisation. The session concluded with the founders underscoring that consistent small efforts can lead to big impact, citing region-specific targeting, multilingual communication and AI-driven marketing strategies as key growth drivers. The session was moderated by Sachin Yete.
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