Micromax Informatics Ltd., Indiaâ€™s very own smartphone and consumer electronics brand today announced its entry into offline retail in the state of Maharashtra with its newly launched smartphones under the IN brand. The company is collaborating with MV Ventures across the States of Maharashtra & Goa to cater to the increasing demand for IN smartphones across the region. Commenting on the announcement, Rahul Sharma, Co-Founder, Micromax India, â€œWe are overwhelmed with the response that our IN smartphones have received from consumers across the country. When you make a comeback #INdiaKeLiye, and it is reciprocated with love and trust, it only pushes us to keep working hard and raising the benchmark. It is our endeavor to ensure that we are available across every access point for our customers and our presence in retail stores are a step towards the same.â€
As part of its retail expansion, Micromax is partnering with the top channel partners across seven states including Maharashtra, Goa, Karnataka, Gujarat, Assam, Nagaland & Tripura to provide access to consumers. Micromax has been a front-runner in democritising technology for over a decade and aims to provide the new age Indian consumer, performance-oriented products that are one-up in technology and offer flaunt worthy tech. The super fast performance is supported by Pure Android OS wherein we donâ€™t sell you ads and donâ€™t sell your data and provide a snappy and secure experience.
After the successful launch of the brandâ€™s â€˜IN seriesâ€™ â€“ IN note 1 in the mid-range that defines Indiaâ€™s style and the budget champion IN 1b for the new Indian consumer. Micromax has been working on constantly improving the user experience by providing timely software updates which is the brand promise for IN series. Micromax has a strong network of retailers and distributors across India and aims to provide holistic services from pre-sale to after sale services to its consumers.
Furthermore, the brand has strengthened its service through initiatives like 60 minutes express service promise, Single day problem resolution and Quick query closure through WhatsApp. Currently the brand has a presence of 1000+ service centres across India.